Keyword Research vs Topical Research

Keyword Research Vs Topical Research

The difference between keyword research and topic research is that keyword research focuses on finding words that people use when they search online, whereas topic research looks at topics that people might be interested in.

LSI Keywords

When you’re conducting keyword research, you should be looking for LSI keywords, not just single words. These are keywords that describe concepts rather than individual items. For example, “best vacuum cleaner” is a single word, but “vacuum cleaners” is a concept.

Another way to think about this is that LSI keywords are like the keywords that appear in the title tag of a web page. They help Google understand what the page is about.

Google uses these LSI keywords to determine what the page is about, and it ranks pages accordingly. So, if you want to rank well for certain keywords, you need to include those keywords in the title tag of your web page.

Google also uses semantic keywords to interpret your web page. This means that Google understands what the page is about and ranks it accordingly.

This is where topic research comes in. You can find out what people are searching for by analyzing the most popular searches related to your product or service.

You can also find out what people are talking about by analyzing the most popular conversations related to your product or services.

If you don’t know what people are talking about, you can ask them directly. Ask your customers questions on social media sites like Facebook, Twitter, and Instagram.

Once you’ve found out what people are talking and searching about, you can write content that answers their questions and addresses their concerns.

Finally, Google uses relational content to determine how relevant your content is to other pages on your site.

Relational Content

Relational content helps Google understand how your content relates to other pages on your website.

For example, if you sell shoes, you may want to link to shoe reviews on Amazon because they’re similar products.

Similarly, if you sell dog food, you may want to create a blog post about dog food brands.

These types of links show Google that your content is relevant to other pages on your own site.

So, when you’re writing content, try to connect your content to other pages on your web site

Search engine optimization is the process of understanding what search engines mean when they rank web pages. This includes interpreting what search engines think about your content, including what they think about your brand voice and relational content.

The ranking algorithm is the formula used by search engines to determine where web pages appear in search results. In essence, search engines use algorithms to interpret what people are searching for and then rank web pages accordingly.

Relational content is content that links to other web pages. Some search engines consider this content valuable because it helps them understand what people are looking for.

Brand voice is the way you speak to your target audience. Your brand voice should be consistent across all channels, including social media, email marketing, and your website.

Content clustering is the practice of grouping similar topics together. For example, if you’re writing about gardening, you might group your articles together by topic, such as “gardening tools,” “garden design,” and “planting.”

This makes it easier for readers to find relevant information.

Topical Authority

When you’re writing articles for your blog, you should be thinking about topics rather than keywords. Topics are broader concepts that relate to your business, whereas keywords are specific words that describe those topics.

Think of topics as the skeleton of your article, and keywords as the meat. Topics are important because they help search engines interpret your article. They tell them what your article is about.

Topics are also important because they help readers find your article. Readers who are interested in your topic will naturally click through to your site.

The best way to think about this is to imagine a restaurant. Your restaurant serves steak. So when people search for restaurants serving steak, they might type in “steak restaurants.” But if they were looking for a place where they could get ribs, they would type in “ribs restaurants.”

Similarly, when people search for information about your business, they may type in “restaurant reviews” or “restaurants near me.” But if they were searching for information about your product, they might type in something like “best oil filter for lawn mowers.”

If you write about topics instead of keywords, you’ll attract more organic traffic from Google. You can use LSI keywords to cluster related topics together. This helps search engines understand your content better and rank your pages higher.

Semantic Keywords

You can also use semantic keywords to help your articles stand out. These keywords are ones that describe your business in a unique way. For example, if your company makes oil filters, you could use “oil filter” as a semantic keyword.

Another benefit of semantic keywords is that they help readers find your content. When people search for “oil filter,” they don’t just want to know whether there are any oil filters available. They want to learn more about how an oil filter works and how it benefits their lawn mower.

So when you write about topics, you’re not only helping search engines understand your content, but you’re also helping your customers.

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